1. Listen.

Every good conversation starts with listening. Only once we hear your story in your own words can we act effectively as a content amplifier. Fortunately, these conversations can be as quick as you need them to be. It’s our job to do the due diligence, dive into market research, and ask the right follow up questions to unlock the story. 

2. Create.

Whether it’s writing email campaigns, scripting and directing videos, producing podcasts, ghost writing editorials, or building web, social, and print content, we approach every project with a connection to purpose. Our focus on strategy separates us from the typical freelance copywriter. Beyond just choosing the right words, we’re passionate about making sense of how your content fits within the larger universe of your brand.

If we can take one story and build out podcast episodes, social media campaigns, email campaigns, whitepapers, and blog posts that work together, we can fill your content funnel, connect the dots for your audience, and ensure the message saturates your target market. Re-purposing content is efficient, but more importantly, it creates through-lines of thought leadership that resonate across your platforms.     

3. Adjust.

Good content isn’t defined by what sounds good, what looks good, or what makes you feel good. It’s about what your audience says is good. They vote mercilessly with their eyes, ears, and hearts. If they don’t think it’s good, then it’s just more noise in the channel. But, when it is good… then they spend freely with their time, attention, and loyalty.

What separates cultivation from copywriting, and a content strategy from a list of topics, is the willingness to listen to your audience, make adjustments, and persist in telling your story. We can make improvements again and again in pursuit of excellence by understanding what worked, what didn’t, and why it didn’t. And, that’s better storytelling.